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Want a White Paper Format That Sells? Use This Guide

Business people in the background shaking hands with white paper format in the foreground

Believe it or not, the right white paper format can influence your business’s bottom line. You might have an established client base, but it’s important to keep growing. The secret to growth? Valuable, high-quality content.   You can’t push out just any content. You need content that gives value to prospects while boosting your authority. […]

How to Write a Holiday Gift Guide that Boosts Sales


The holiday season will soon be upon us and you know what that means – shopping! Endless amounts of shopping. And if you’re a retailer, the holidays equal late hours and little sleep (also known as stress). On top of all the sales, there’s also the marketing to consider. Learning how to write a holiday […]

Blogging Matters: What Type of Content Should I Use on My Blog?

You’ve likely heard the phrase “content is king,” but what does it mean exactly? Simply put, content is the central determiner of how successful your organization’s online presence is. In world politics, a weak monarch is the equivalent of a weak state—the same goes for your blog (and website—but we’ll tackle that in a later […]

Insourcing vs. Outsourcing Content Writing: Which is Right for My Business?

“Should we keep our content writing in-house?” Many small to midsize businesses struggle with this question: whether to have internal staff write your content or outsource the job to a professional copywriter or company. You like to write, you know your business best, and outsourcing content sounds costly, so why mess with your current content […]

Writing B2B Case Studies That People Actually Want to Read

When it comes to sales, it doesn’t get much better than a really powerful success story. But how do you translate that into conversions? A case study could be the answer—if it’s done right. You may already know that B2B case studies are useful marketing tools utilized by many companies. As real-life evidence of how […]